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Lulu: The Application That Helps Women Prepare Smarter Dating Choices

TL;DR: If you have ever wished you could potentially test the people you date, or the dudes you-know-who will make great dates, like you test restaurants, next Lulu will make all your aspirations be realized. As first-ever software for ladies, Lulu is taking the lead-in this industry, helping women create better relationship choices and guys become better daters.

From Amazon to Yelp, we are in a world in which people love to review circumstances. Everyone else cannot hold off to share their own viewpoint regarding their latest meal or even the last apartment they lived-in, exactly what concerning most recent guy they continued a date with?

Really Lulu is the perfect outlet for performing just that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is a private social network that provides women the chance to rate the guys they date, advise date-worthy guys and show personal experiences with scores of different like-minded ladies.

It is like talking-to your best friend

Chong and Schwartz had gotten the theory for Lulu after Chong had an unforgettable all-girls brunch experience. From exchanging stories about careers to valentine’s plans, she desired she could bottle that sense of camaraderie and set it to good utilize.

In 2013, that vision became possible in the shape of Lulu, an area where women can feel secure whenever discussing their particular love life.

Director of promotional Deborah Singer said it’s been quite a while coming for an app in this way in the business, particularly with guidelines being very popular in other aspects of life.

“Women today get recommendations about everything in their own life… yet we don’t get recommendations for some thing as important as interactions and dates,” she mentioned. “We genuinely believe that’s a remarkably essential area for women to be well informed and get info [about] so that they can actually make smarter choices on their own.”

Whether it is status males they have gone down with, recommending top-notch guys to other consumers or producing pal contacts, Lulu makes a critical effect.

“I think we’re bringing a brand new details coating with the internet dating space,” Singer said. “Dating is a thing that doesn’t have that info covering, therefore see ourselves as delivering more info compared to that business.”

Lulu stands out from other apps because Chong and Schwartz, together with everybody else in the group, try to let their own personalities shine through, giving off that feeling of chatting with a truly great gf.

Per Singer, Lulu is especially common among university ladies, that happen to be in a brand new dating environment and are looking feminine buddies to visit for tips concerning the dudes they truly are satisfying on campus.

Lulu additionally throws the privacy and protection of the people initially. The application makes use of Twitter to confirm gender, get older (nobody under 17 is actually permitted to join) and buddies circles.

But try not to imagine boys are not allowed in this girls club

In will, Lulu permitted men to start utilising the software if they happened to be thinking about being examined.

Male customers can easily see their own as a whole score and which hashtags women can be making use of to describe all of them, like “#AlwaysDelighted” or “#WearsEdHardy.”

Nonetheless also can access data that shows exactly how females position all of them on characteristics such as for example wit, kissing skills and.

Lulu’s article group also provides men skilled articles that provide furry online chat room dating advice for the certain areas needed improvement in.

Women may also ask the men their views on several topics, such as anal sex or producing a consignment.

So far a lot more than 1 million men have joined, with the average overview getting a seven, and some even look at the software three times every day.

“We watched that there was a real food cravings from men to type enjoy analytics with what ladies had been claiming about all of them,” Singer mentioned. “Our aim would be to really help men improve. Exactly like you would use Bing statistics on your web site to enhance it, this really is form of Google statistics for men.”

Producing a safe, good ecosystem for all

Unlike websites like Yelp or TripAdvisor, Lulu doesn’t allow females to write open opinions within their evaluations.

Women are given multiple choice possibilities when evaluating the men along with other females can concur or differ with the analysis, which Singer mentioned encourages a confident atmosphere additionally keeps user reviews from getting unnecessarily mean.

“we are rating people – we are rating guys. We understand this is a sensitive and painful and provocative thing become doing, and we would like to do it in a thoughtful way plus a constructive means,” she mentioned. “We heard from very beginning from women that they did not want to be an integral part of some thing mean, so we determined that the structure would preserve that ecosystem.”

Lulu uses that same style as time goes by whenever expanding with other preferred verticals like charm, vacation or company.

“we should check-out a spot in which ladies are visiting Lulu and it is type their own main destination for acquiring details off their females,” Singer stated. “we are truly centered on the item and continuing to construct tactics to help females share much more and acquire referrals.”

When you’re ready to release your girl talk, down load Lulu (at no cost!) inside App shop or Bing Play.

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